Our Methodology

We buy every product at full retail price from the same channels a normal customer would (Amazon, brand site, retail stores). We do not accept free samples from brands. For products from brands we own (currently Sleep Karma), we source the same retail inventory — we do not use pre-production samples or special batches. Buying at full retail is the single most important rule in our process — brands cannot subsidize or select what we test.

Every product goes through a hands-on multi-tester trial to capture a range of experiences. Top-scoring products get extended runs (5–7 consecutive nights) so we can verify whether early performance holds over time.

When commissioned, we run lab checks to verify ingredient claims, check for contaminants, and validate nutritional profiles. We do not commission a lab check for every product. Results are published when we have them, including the raw lab report when the lab permits.

For categories where individual experience varies (sleep, supplements), we recruit diverse participant panels and report their findings alongside our own.

Each product receives a score in each of the five criteria above, then a weighted overall score on a 0–10 scale. We publish the scoring breakdown for every product so you can see exactly how we arrived at each rating — no black boxes, no subjective vibes.

Reviews are updated when formulations change, when new lab data comes in, when brands respond to our findings, or when our internal verification system flags something needs to be re-checked. Every change gets logged on our public corrections page.