Loftie Loftie Mouth Tape Review

Founded July 2018 by Matthew Hassett (former IDEO entrepreneur-in-residence). Started as smartphone-free alarm clock (Loftie Clock, 2020), sold 40K+ units. Raised $2M from Fine Day Ventures, Supermoon Capital, StartEngine. Expanded into sleep wellness products including mouth tape and Loftie Lamp.

E
By Evident
✓ Updated this week39/10 Score

Our Verdict

Sleep tech brand diversifying. Nice design (vent, grab tabs, colors). No safety verification.

Detailed Scoring

Evident Ratings

Loftie Loftie Mouth Tape

Scored across 4 dimensions on a 5-point scale

3.9
out of 10
2
1
2
3
Price per strip: $29.99/30-day
Background

About Loftie

Founded July 2018 by Matthew Hassett (former IDEO entrepreneur-in-residence). Started as smartphone-free alarm clock (Loftie Clock, 2020), sold 40K+ units. Raised $2M from Fine Day Ventures, Supermoon Capital, StartEngine. Expanded into sleep wellness products including mouth tape and Loftie Lamp.

Research data

How we scored this

Every data point below is tagged as Verified (independently confirmed) or Claimed (brand-stated).

Material Safety
Material
Stretchy, latex-freeClaimed
Adhesive
Latex-freeClaimed
Iso Cert
No
Testing & Trust
Red Flags
No safety certs; mouth tape is side product to alarm clock businessClaimed
Value & Policy
Price
$29.99/30-day supply (~$1.00/strip)Claimed
Subscription
Yes, subscription with discountVerified
Product Features
Breathing Vent
Center vent hole for emergency breathingVerified
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