Prime Hydration / Prime Energy
Facts-only compliance record. Every entry is source-backed and dated.
Research Note
Founded by Logan Paul and KSI in 2022. Banned or recalled in Canada plus 6+ other countries. Active Prop 65 civil litigation. Reported 91.6% profit collapse by June 2025.
Event Timeline
USOPC trademark infringement lawsuit — settled January 2025
U.S. Olympic and Paralympic Committee sued Prime Hydration for using Olympic, Olympian, Team USA, and Going for Gold on a Kevin Durant edition without license. Sought millions. Settled January 2025 with terms undisclosed.
Three escalating Prop 65 actions for lead and mercury
Environmental Research Center filed: Nov 2023 — initial lead Notice; expanded to 5 products for lead AND mercury; March 2024 — second notice covering 6 products; August 2025 — escalated to Civil Complaint. Prime is contesting. Penalties can reach $2,500 per violation per day.
Class action: Energy packaging mimics non-caffeinated Hydration
Berrios v. Congo Brands (M.D. Florida). Alleges Prime Energy packaging resembles caffeine-free Prime Hydration, causing consumer confusion including minors. Influencer marketing targeted at minors. Judge found sufficient facts; ongoing.
Castillo v. Prime Hydration: PFAS at 3x EPA lifetime limit
Class action filed by Milberg law firm. Independent testing found grape-flavor Prime Hydration contained 0.06 ppt total PFAS — 3x EPA lifetime advisory of 0.02 ppt. PFOS nearly 3x lifetime limit. September 2024 ruling allowed "a sliver of forever chemical allegations" to proceed. Discovery ongoing.
Canada federal recall: caffeine exceeds national limit
Canadian Food Inspection Agency recalled Prime Energy because 200mg caffeine exceeded Canada 180mg federal limit. Separately, Prime Hydration recalled for vitamin over-fortification and bilingual labeling failures in Alberta. Only national regulator to formally recall the product.
Senator Schumer formally calls for FDA investigation into Prime Energy
Senate Majority Leader Chuck Schumer called on the FDA to investigate Prime Energy for absurd caffeine content (200mg/12oz — 2x Red Bull, 6x Coca-Cola) and marketing targeted at children via TikTok. Schumer stated Prime has "one true target market: children under 18." FDA acknowledged receipt but no enforcement action has followed.
Banned or restricted in 6+ countries
New Zealand declared Prime Energy illegal for sale. Norway banned both Energy and Hydration initially (Vitamin A exceeds limits). Netherlands blocked sales (2.5x Dutch caffeine limit). Denmark ordered 5 retailers to stop. Slovenia banned for L-theanine. Bosnia blocked 1,596 bottle import. Latvia suspended imports.
Pediatric adverse event: 10-year-old reached 130 BPM heart rate
Arizona mother reported her 10-year-old heart rate reached 130 BPM after consuming Prime Energy. Poison Control advised to prepare for ER. Child recovered after approximately 3 hours. Mother has publicly demanded design changes.
Manufacturer Q&A
We asked Prime five questions about sourcing, manufacturing and testing. Answers appear here in the brand's own words, and only when we hold a dated screenshot of the reply. Unanswered questions stay visibly unanswered — we do not fill them with our own research.
Questions sent September 21, 2026. No reply on record.
Q1 · Sodium source
What is the sodium source used in this product (e.g. sodium chloride, sodium citrate, sea salt — specify grade/supplier type if you disclose it)?
No response yet — Requested 2026-09-21.
Q2 · Mineral sourcing process
Describe your sourcing process for sodium and other minerals (how suppliers are selected/qualified).
No response yet — Requested 2026-09-21.
Q3 · Country of manufacture
Country of manufacture for the finished product (or primary manufacturing site)?
No response yet — Requested 2026-09-21.
Q4 · Country of mixing / packaging
Country of mixing / packaging, if different from manufacture?
No response yet — Requested 2026-09-21.
Q5 · Third-party testing
What third-party testing do you claim (labs, analytes, frequency)? Link or attach a current COA policy if public.
No response yet — Requested 2026-09-21.
“Verified reply” means we have a dated screenshot of the brand stating this. It is not a score, a rating, or an endorsement, and a brand's silence here is not itself a finding.