Huel
Facts-only compliance record. Every entry is source-backed and dated.
Event Timeline
Zero third-party certifications despite $560M valuation
No NSF, USP, Informed Sport, Clean Label Project, or ConsumerLab certifications as of April 2026, despite a $560M+ valuation and $200M+ annual revenue. No published COAs. MDL consolidation of 5 class actions was denied April 2, 2026 — cases remain in 4 federal districts.
Consumer Reports: 1,290% of concern-level lead
Consumer Reports October 2025 testing found Huel Black Edition contained 6.3 μg lead per serving — 1,290% of concern level and the second-worst lead finding in the protein category (behind Naked Mass at 1,570%). This is 12.6x the California Prop 65 safe harbor threshold.
ASA bans Huel Facebook ads featuring Steven Bartlett for undisclosed directorship
On 14 August 2024 the UK ASA (complaint G24-1237493) upheld complaints that paid Huel Facebook ads featuring Steven Bartlett omitted material information that he is a Huel director with a financial interest, making the ads likely to mislead.
ASA upholds complaints: Huel ads misleading on cost savings and "healthy option" claim
On 15 February 2023 the UK ASA (complaint G22-1169110) upheld complaints against Huel Facebook and website ads that implied consumers could save money versus a monthly/"traditional" food bill (including an entire month's worth for less than £50) and used the general health claim "healthy option" without an authorised specific claim. Ads ruled misleading and, on the cost and calorie framing, irresponsible; must not reappear in that form.
Prop 65 settlement for lead and cadmium — agreed to limit lead to 0.5 mcg/day
Huel settled a Prop 65 case with ERC, agreeing to limit lead exposure to 0.5 mcg/day and cadmium to 4.1 mcg/day. The October 2025 Consumer Reports testing showing 6.3 mcg lead per serving means Huel appears to be in violation of its own settlement terms — 12.6x the agreed lead limit.