Huel
Facts-only compliance record. Every entry is source-backed and dated.
Last reviewed: 2026-04-15
Event Timeline
Zero third-party certifications despite $560M valuation
No NSF, USP, Informed Sport, Clean Label Project, or ConsumerLab certifications as of April 2026, despite a $560M+ valuation and $200M+ annual revenue. No published COAs. MDL consolidation of 5 class actions was denied April 2, 2026 — cases remain in 4 federal districts.
Consumer Reports: 1,290% of concern-level lead
Consumer Reports October 2025 testing found Huel Black Edition contained 6.3 μg lead per serving — 1,290% of concern level and the second-worst lead finding in the protein category (behind Naked Mass at 1,570%). This is 12.6x the California Prop 65 safe harbor threshold.
UK ASA bans Facebook ads for failing to disclose director's commercial interest
UK Advertising Standards Authority ruled that paid Facebook ads featuring Steven Bartlett (a Huel director) were misleading because they failed to disclose his commercial interest in the company.
Prop 65 settlement for lead and cadmium — agreed to limit lead to 0.5 mcg/day
Huel settled a Prop 65 case with ERC, agreeing to limit lead exposure to 0.5 mcg/day and cadmium to 4.1 mcg/day. The October 2025 Consumer Reports testing showing 6.3 mcg lead per serving means Huel appears to be in violation of its own settlement terms — 12.6x the agreed lead limit.