AG1 (Athletic Greens)
Facts-only compliance record. Every entry is source-backed and dated.
Last reviewed: 2026-04-15
Event Timeline
Class action filed: auto-renewal without consent, fake discount pricing
Hoke v. AG1, Case 2:26-cv-01110 (C.D. Cal.). Alleges auto-renewal charges without adequate consent and "fake discount pricing" in violation of California False Advertising Law. Case is active as of April 2026.
Own clinical trial showed no significant improvement vs placebo
AG1's own funded trial (30 participants, 4 weeks) showed "no significant changes in blood biomarkers compared to placebo" and "no statistically significant improvement in digestive quality-of-life scores."
Founder resigned after 43 criminal fraud convictions exposed
CEO Chris Ashenden resigned in July 2024 after NZ Herald exposed 43 criminal convictions under NZ Fair Trading Act for rent-to-buy property scams. Courts ordered $182K NZD in fines; never paid to victims. Kat Cole replaced him as CEO.
Published heavy metals specs allow 9x California Prop 65 lead limit
AG1's own published heavy metals specifications allow up to 4.56 μg lead per 12g scoop. The California Prop 65 daily safe harbor for lead is 0.5 μg — meaning AG1's own acceptable range is approximately 9x the Prop 65 threshold.
ConsumerLab detects DEHP phthalate at 19,000+ ng per serving
Independent testing by ConsumerLab detected DEHP (bis(2-ethylhexyl) phthalate), a suspected carcinogen and endocrine disruptor, at 19,000+ ng per serving in AG1. DEHP is one of six phthalates identified as priority chemicals by regulatory agencies.
75+ ingredients in 4 proprietary blends obscure individual doses
AG1 contains 75+ ingredients across 4 proprietary blends totaling 7,388mg. Clinical doses for ashwagandha (300-600mg) and rhodiola (200-400mg) cannot both be clinically meaningful inside a 2,732mg total plant extract complex. Individual ingredient amounts are not disclosed.
California Prop 65 lead complaint filed
60-day notice (2015-00556) filed alleging AG1 products exceeded California Proposition 65 safe harbor limits for lead. A consent judgment was subsequently issued.
Brand Response
AG1 entered a consent judgment and reformulated to address lead levels.